The summer camp for billionaires?
Okay, so let’s talk about something most people have never heard of-
It’s called Sun Valley, and it’s where billionaires, media moguls, and tech founders go every July to network, make deals, and dress like they don’t own half the internet. I’m gonna break it down for you, because let’s be honest, you’ve probably never heard of it. I hadn’t either until a few years ago. Most people haven’t. That’s kind of the point. It’s not made to be public. It’s not giving red carpet. It’s not even giving fashion, really. But if you care about personal style, power, presence, and what fashion actually looks like when you’re rich enough not to try? Then this is for you.
Sara Blakely
Here’s the thing: Sun Valley isn’t Fashion Week. It’s not a runway. It’s not even that interested in being seen.
Every July, the world’s most powerful people, CEOs, founders, media execs, tech billionaires, the people who actually own the internet, fly into a tiny ski town in Idaho for a private, invite-only conference. It’s hosted by an investment bank, Allen & Company(👀), and this is where billion-dollar deals get whispered over iced tea, power gets passed, and nobody’s wearing a name tag. Just kidding- almost everyone’s wearing a name tag for some reason.
It’s been called “summer camp for billionaires,” and honestly? It kind of is. It’s giving summer camp if your bunkmate was on the Forbes list and wore The Row for breakfast.
It’s not flashy or trendy. And that’s what makes it so interesting. The outfits are wrinkled button-downs, faded denim, and vintage Western belts. Maybe a quiet little Gucci cardigan. It’s all very: “I could buy the company, but I don’t need you to know that from my outfit.”
This is style as strategy. It’s proximity. It’s legacy. The kind of casual confidence that says: “Yes, I flew in on a private jet but I’m wearing these wrinkled pants on purpose.”
Wendi Deng Murdoch
So yeah... now you’re in the know. Sun Valley isn’t about standing out — it’s about knowing the code. And if you’re thinking, “Honestly? I kinda wanna dress like that…” — then don’t worry, I got you.
I made a little cheat sheet. Because nothing says “billionaire” like dressing like you forgot your steamer. KIDDING. (fr though you’re allowed to arrive how want after a flight… it’s very, Stars- they’re just like us).
👇 Meet the Sun Valley Starter Pack.
lol